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Trend Micro to Foster New Open Security Ecosystem
Trend Micro Broadens Partnering Opportunities with Expanded Programs for Technology, Platform, and Consulting Services Partners
Cupertino, CA – September 12, 2007 – Trend Micro Incorporated (TSE: 4704), a leader in network antivirus and Internet content security software and services, today announced major enhancements to its Alliance Partner Program designed to establish an open partner ecosystem.
The Trend Micro™ program for alliance partners has been expanded to provide an enhanced set of benefits and services that enable Trend Micro and its alliance partners to grow business together, create joint business solutions, and provide opportunities for joint marketing and collaboration that can help increase value to customers.
Fostering an Open Security Ecosystem
The expanded Trend Micro Alliance Partner Program provides a set of services tailored for Technology, Platform, and Consulting Services partners, complementing the Trend Micro programs for Channel Solution and Managed Service Providers, creating a comprehensive open business and technology ecosystem designed to rapidly develop and deliver joint customer solutions.
“As Trend Micro continues to grow and deliver market-leading content security solutions to our customers, we recognize the need to create a single, unified partner ecosystem for a broader range of business partners” said Trend Micro CEO, Eva Chen
New Business and Marketing and Opportunities
Through the expanded Trend Micro Alliance Partner Program partners gain access to business and marketing services that assist them in partnering with Trend Micro. As a Trend Micro partner, companies can participate in joint sales activities, marketing initiatives and solution development.
The new Trend Micro Alliance Partner Program recognizes three participation levels Strategic, Premier, and Associate. Partner membership is based on the level of commitment to Trend Micro, and achievements will be rewarded with a rich array of benefits.
Accelerating Technology Collaboration
Fostering an open ecosystem requires not only business but also technology collaboration. This includes leveraging open standards and open published application programming interfaces (APIs) for integration and interoperability.
Customers benefit from an open approach enabling them to tailor their security solutions to meet their specific needs. In addition, customers also benefit from Trend Micro technology qualification and certification initiatives to ensure interoperability and customer success when deploying Trend Micro and partner technologies together.
Through the Trend Micro Alliance Partner program, Trend Micro will provide partners with the tools and programs to enable integration and interoperability. This includes early access to Trend Micro products, emerging technologies, Software Development ToolKits (SDKs), interoperability testing resources, training and more.
Ensuring Joint Customer Success
Key to successful partnerships is ensuring customer success with joint technologies and solutions. Trend Micro has joined the Technical Support Alliance Network (TSANet). TSANet, the industry’s largest vendor-neutral support alliance, provides a structure to allow the industry to collaborate when a multi-vendor, mutual customer problem exists.
Trend Micro has and made membership in TSANet a requirement for certain levels of Trend Micro Alliance Partner Program participation to facilitate quick resolution of joint partner and Trend Micro customer issues.
Program Membership and Availability
Participating partners include AMD, IBM, Sun, CrossBeam, Bizanga, NetApp, Hewlett Packard, EMC, Microdasys and more. A complete list of Trend Micro alliance partners can be found on the Trend Micro partner website: http://www.trendmicro.com/partners
The Trend Micro Alliance Partner Program will be rolling out globally throughout 2007 and 2008. Two of the three membership levels, Strategic and Premier will be initially available. Associate level membership will open in the second half of 20087. The program is immediately available to North American based partners with intended rollout to other regions through the remainder of the calendar year.
For further details regarding Trend Micro Alliance Partner Program, please visit: http://www.trendmicro.com/partners
About Trend Micro Incorporated
Trend Micro Incorporated is a pioneer in secure content and threat management. Founded in 1988, Trend Micro provides individuals and organizations of all sizes with award-winning security software, hardware and services. With headquarters in Tokyo and operations in more than 30 countries, Trend Micro solutions are sold through corporate and value-added resellers and service providers worldwide. For additional information and evaluation copies of Trend Micro products and services, visit our Web site at www.trendmicro.com
Trend Micro and the t-ball logo are trademarks or registered trademarks of Trend Micro Incorporated. All other company or product names may be trademarks or registered trademarks of their owners.
Approved quotes from supporting partners
AMD
"The Trend Alliance Partner Program will help to reinforce the choice and interoperability that AMD believes is vital to enabling customers to find solutions that meet their needs," said Terri Hall, vice president, Software Alliances and Commercial Systems Marketing. "AMD works closely with industry leaders like Trend Micro to ensure that AMD64 technology provides a high-performing, optimized and scalable platform for security software and services."
Crossbeam
“Crossbeam is excited to participate in the Trend Micro Partner Alliance Program. As a leader in next generation security infrastructure, Crossbeam has learned that service provider and large enterprise end users demand consolidated, best of breed solutions for their networks. Through this powerful alliance, Trend Micro and Crossbeam are providing customers with both the peace of mind that they will have the capacity to meet multi-gig performance requirements with 100% uptime along with the best data and application security in the industry.”
- Throop Wilder, co-Founder and VP of Marketing, Crossbeam Systems
HP
“HP has positioned itself to capitalize on the new era of business technology, which represents a shift from viewing information technology as a separate department to a model in which technology powers the business,” said Ron Eller, vice president and general manager of Enterprise Solutions Alliances at HP. “Trend’s open approach to business and technology collaboration is a strong fit for us, and we look forward to working with them to deliver solutions that provide better business outcomes for our customers.”
TSANet
“We’re very pleased to welcome Trend Micro to the TSANet global Alliance and to see them position TSANet as a primary mechanism of collaborative support,” said Dennis Smeltzer, TSANet executive director. “This emphasis on collaborative support at Trend Micro shows their dedication to providing their customers with quality support and ensuring the relationships are in place to solve problems with their partners,” he added.
